Guides & Teardowns
Tactical write-ups on solving growth, fraud, and payments problems for subscription apps. Written by an operator, not an agency.
Stripe Radar Rules That Actually Reduce Chargebacks
Operator's guide to Stripe Radar for subscription apps. The five rule categories that matter — velocity, BIN-IP mismatch, risk-score override, dynamic 3DS gating, Stripe Link guardrails — with real rule syntax for each, how to backtest safely, and when Radar alone is not enough.
The Five-Stage Subscription App Growth Diagnostic
An operator's methodology for finding where subscription app growth problems actually live. Covers the cross-stage failure patterns most consulting misses, plus a 10-point diagnostic checklist you can run yourself.
Performance Max for Subscription Apps
Why default PMax setups stall below 50% budget utilization, how offline conversion imports unlock the bidding ceiling, the GA4 to Google Ads pipeline, and what to ignore in PMax reporting.
GTM and GA4 Tracking Forensics
The five silent bugs that corrupt subscription-app data quality, how each one breaks Google Ads bidding downstream, and the diagnostic discipline that surfaces issues the GTM debugger cannot.
Visa VAMP Explained — What Subscription Founders Need to Know in 2026
A 2026 operator's guide to the Visa Acquirer Monitoring Program: what changed in April 2025 when VAMP replaced VDMP and VFMP, the combined ratio formula, the 0.30% and 0.90% thresholds, and how exit actually works.
How to Exit Mastercard's ECM Program
A complete guide covering what ECM is, how merchants enter it, the escalation timeline, and a 90-day exit playbook for subscription apps.