Operator first.
Consultant second.
The Resume
I'm Georges Rayess, a Product & Growth Consultant. Since 2020 I've been the Product Manager at a privacy-focused mobile app — real U.S. phone numbers and eSIM data plans, 200,000+ active users across 150+ countries on iOS and Android. The product stays unnamed publicly; the operator experience does the talking.
My scope is unusually broad. It covers product strategy, growth, marketing, paid media, fraud prevention, payments compliance, analytics, affiliate marketing, and technical operations.
Why I Consult
This broad, hands-on operator experience at a real subscription app is the foundation of my consulting practice.
Every framework I use has been stress-tested against a real P&L at a real company with real users and real chargebacks. I am not an agency. I am not a generalist strategist. I ship production-grade artifacts: working Stripe Radar rule sets, live GTM implementations, scaled ad accounts, and compliance documents that payment processors actually accept.
What Makes Me Different
Most specialists live in one layer — ads, or checkout, or churn. I operate across awareness, sign-up, purchase, retention, and advocacy. Symptoms can be traced to causes sitting multiple stages away from where they appear.
I don't recommend theoretical frameworks. I recommend solutions I've personally used to solve the exact same problem for 200,000+ active users.
Engagements don't end with a 40-page deck telling your team what to do. They end with working code, live campaigns, deployed integrations, and audit-ready documents.
I don't just strategize about AI. My own products run AI in production, and I apply that same engineering rigor to client engagements.
Core Specializations
Full-Funnel Growth
Diagnosis and intervention across awareness, sign-up, purchase, retention, and advocacy.
Fraud Prevention
Sign-up fraud mitigation and chargeback rescue for subscription businesses.
Paid Acquisition
Performance Max scaling, Apple Search Ads, and Google App campaigns.
Analytics Architecture
GTM tracking forensics, GA4 configurations, and MMP integrations.
AI Implementation
Deploying production agentic coding workflows.
Affiliate Marketing
Program launch and management on platforms like AWIN.
Ready to work together?
Based in Lebanon (GMT+3), working 12:00 to 23:00 to overlap with Europe, US, and APAC.