Growth & Conversion
★ Flagship

Full-Funnel Growth Diagnostic

For teams with declining metrics, stuck growth, or symptoms they cannot trace to a single cause.

Structured two-week audit spanning all five funnel stages: awareness, sign-up, purchase, retention, and advocacy. Identifies where the actual leaks are, why they are happening, and prescribes the specific interventions most likely to move the metric.

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Conversion Rate Optimization Sprint

For subscription sites, checkout flows, or sign-up pages with identified conversion drop-offs.

Hypothesis-driven conversion work: identifying friction points, prioritizing tests by expected impact, implementing fixes, and measuring outcomes. Covers landing pages, pricing pages, sign-up flows, checkout, and post-purchase activation.

★ Flagship

App Store Review Recovery

For iOS and Android apps experiencing negative review spirals or rating drops.

Diagnoses root causes of negative reviews (product issue, release regression, pricing change, support gap, or fraud/fake reviews), designs a structured response strategy, and identifies product or support fixes required to turn the trend.

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Payments & Fraud
★ Flagship

Chargeback Rescue & ECM Exit

For subscription apps in or approaching Mastercard ECM or Visa VAMP programs.

Escape chargeback monitoring programs before the processor pulls the account. Deliverables include root cause analysis, Stripe Radar rule rebuild, 3DS gating strategy, dispute interception setup, and formal compliance documents that payment processors will accept.

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Sign-Up Fraud Prevention

For freemium, credit-based, or trial-gated apps losing money on fake accounts.

Custom rule set covering email signals, IP signals, device signals, and behavioral patterns. Scored and tiered so real users are not blocked.

Stripe Radar Rule Audit

For any Stripe merchant with a chargeback rate above 0.5%.

Consolidate bloated rule sets, plug common leaks including Stripe Link bypassing CVC/AVS checks and unprotected credit bundle purchases, and tune risk thresholds to merchant-specific patterns.

Paid Acquisition
★ Flagship

Google Ads for Subscription Mobile Apps

For iOS and Android apps spending $20K+/month on Google.

App campaigns, Performance Max, and Search across multiple locales. Specialty focus on unlocking PMax scaling by feeding lifetime value data via offline conversion imports — the single biggest lever most subscription apps miss.

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★ Flagship

Apple Search Ads Optimization

For mobile apps running Apple Search Ads or planning to launch it.

TAP coverage across Today, Search, and Product Pages tabs. Creative Sets, MMP attribution setup, bid health review, and country-level goal CPA benchmarking.

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AWIN Affiliate Program Launch

For D2C and SaaS brands ready to launch a partner program.

Complete setup: advertiser application, GTM tracking integration, tiered commission structure with volume bonuses, campaign briefs, creative asset specifications, and first-90-day publisher recruitment plan.

Analytics & Tracking

GTM and GA4 Tracking Forensics

For ecommerce and subscription sites where attribution does not match reality.

Find the silent bugs destroying data quality: missing ecommerce.value fields, duplicate transaction IDs, stale dataLayer bleed, broken enhanced conversions, consent mode misfires. Most production implementations have at least three of these issues.

Subscription Intelligence Dashboard

For apps monetizing across Apple App Store, Google Play, and Stripe.

Monthly HTML intelligence report unifying subscription metrics, downloads, ad spend by channel, app store reviews, and geographic performance into a single executive-ready deliverable.

AI & Automation
★ Flagship

AI Chatbot & Knowledge Base Install

For SaaS and D2C companies with a help center and "add AI" on the roadmap.

Package existing support content into a semantically chunked, embedding-ready knowledge base. Deploy a Claude-powered chat widget via Vercel Edge functions (keeping API keys secure), branded to match the client's site, working on Webflow or any other stack.

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Claude Code & Agent Skills Implementation

For product and growth teams wanting to multiply output with agentic workflows.

Custom SKILL.md files encoding team-specific architecture, conventions, and workflows. Cross-compatible with Claude Code, Antigravity, and Cursor. Includes planning, TDD, code review, and debugging skill packs.

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